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Most managers go into massive “critical parent” mode when they realize, too late, that a salesperson has a lot of ground to make up the remainder of the year. They say things like, “You need to sort yourself out and get back on track...” and they think it’s going to work! The truth is it never works… although a salesperson sometimes produces good results in spite of what the manager says.

Eric Warner, Sandler trainer from Boston, talks about the attitude, behavior, and technique needed to properly execute a job interview. Whether your next hire is this week or later this year, learn how to prepare for and execute a job interview that results in a successful new hire.

Dave Mattson, CEO of Sandler Training, talks to Hamish Knox, Sandler trainer and two-time author of Accountability the Sandler Way and Change the Sandler Way, about working through the decision timeline with a prospect. You will learn why decision is a part of the qualification process with a client and what you can do about it.

I never thought of the late, great baseball Hall of Famer Yogi Berra as much of an expert on sales and sales management. Then I came across this memorable quote attributed to the legendary Yankee catcher and manager: “If you don't know where you're going, you'll wind up somewhere else.”

Gregg Kessler, one of our Global Accounts trainers, shares a special audio blog about how to successfully complete a pre-call plan to improve your effectiveness and efficiency in the sales call.

At its core, Sandler is a sales and management training company. We aim to provide valuable insight and applicable strategies and tactics to allow our clients to be more successful in their businesses. Therefore, we’re always excited to share those who have partnered with us on their journey to success.


Dr. Cathy Ferguson, 2-time gold medalist swimmer in the 1964 Olympic Games and CEO of Girl Scouts of Central California South, talks about the success principles needed in the pool and the boardroom!

Dave Mattson, President and CEO of Sandler Training, talks to Tom Niesen about selling the Sandler way and the four different hats that sales leaders have to wear. Learn why each is crucial to your team's success.

This article discusses concepts and strategies from our No Guts, No Gain assertiveness program. This self-study program was designed from David Sandler’s teachings on goal-setting, getting tough, and avoiding game and powerplays.

Customer relationships are the lifeblood of any sellers’ career. The ability to attract clients, build rapport, and start sales conversations ultimately determines the level of success that a salesperson will enjoy. You can be an extreme specialist who knows all the tricks of the trade, but without supplementing your knowledge with interpersonal communication skills, you’ll fail to connect with your clients or prospects on a deeper level. Building rapport is essential to turn yourself from a transactional seller into a trusted partner. Below I’ve outlined four ways to strengthen your bond with clients.