EDWARD C. SCHULTEK

203-264-1197  •  PeakSalesPerform@Sandler.com  •  574 Heritage Road, Suite 200, Southbury, CT 06488

 

Who Are We?

We are a professional Sales and Sales Management Training firm that elevates clients from the status of a vendor to that of a Trusted Advisor.  We believe that SUCCESS IS A CHOICE....and if you make that choice, we won't let you fail.

 

What do we do?

We train, consult, coach.....however, don't expect a traditional seminar format.  Instead, our model is designed to stick--it is not a quick fix. We emphasize ongoing training, role-playing, expert coaching, adult learning methodologies, and quality support materials.

We're passionate about fixing:

• Painfully long selling cycles
• Unmet sales forecasts
• Bad sales habits that are eroding your margins
• Prospects demanding--and getting--costly price concessions
• Lack of a common sales culture or methodology
• Hiring salespeople that don't work out
• Bidding wars
• Over-promising that creates customer dissatisfaction

 

Have you attended a half-day, full day or even a two-day sales training seminar lately?  Did it make you feel energized?  Did you leave all fired up with new ideas, slogans, and one-liners, determined to put them to the test?  Well, now that a little time has passed, how much of that training would you say you continue to use?  If you're like most salespeople, the answer is, "Not much".

Acquiring new information won't improve sales performance; only applying it will!  Selling is applied knowledge. 

Our sales training is different from any other training the industry has to offer. We have been awarded the #1 ranking for Training Programs by Entrepreneur Magazine 8 times since 1994, including the past three years, 2006, 2007, and 2008.

 

is our approach a fit for you?

We're not a fit for everyone.  Let me explain.

Did you know that:

 

It's not about features and benefits anymore...certainly not in the beginning of your conversations with a prospect. It's about the PAIN they're in, and they're trying to determine if you are a solution. They buy YOU first...then they think about your product or service.  If they don't like you, they won't trust you, and if they don't trust you...well, you probably won't get the sale. Common sense...just not common practice.

If you have a vision of becoming a Trusted Advisor in the competitive sales arena, then we may be a fit for you.

 

What type of Clients do we help?

You didn't go into sales to be average. Like everyone else in this line of work, you're an optimist. You believe you or your team can be a top producer and earn the highest possible compensation. After all, you can handle rejection, and you're not afraid of hard work either.

Yet the close ratio of you or your team is not what it should be. What's gone wrong? And more importantly, what, if anything, can you do about it?

We work with local business owners, corporations, managers, and individuals.

 We also work with clients who don't see themselves as salespeople---architects,   accountants, bankers, lawyers, engineers, decorators, and the like.  Every one of us is positioning a service or a product during the day to someone else. The only difference is that some of us have been trained to sell well, while others have had to try to learn it themselves along the way.

Few people feel comfortable positioning an idea or a service to someone else... even when you consider yourself a subject matter expert in your craft.

Our sales philosophy completely changes the tenor of sales encounters.It provides an honest, no-nonsense, dignified approach to selling that places the salesperson firmly in control.

 

What type of problems do we solve?

Clients come to us for a variety of reasons, but lately we've seen a trend of these kind of problems...

1. Pressured that the bottom line is not what it should be
2. Frustrated by having lots of proposals but not enough business
3. Concerned that there's no strategy for dealing with prospects that want to think it over
4. Worried about giving away too much unpaid consulting

Do any of these sound familiar?

How did we get into this business?

Ed Schultek is the President of PEAK Sales Performance LLC, an authorized licensee of Sandler Training^SM.

 

After (30) years in the corporate world in the US and abroad, Ed started his own firm focused on helping individuals and/or teams build their Sales development and competency. Ed started in Sales with Johnson & Johnson in the States, progressed through various Sales & Sales Management roles while there, and in 1983 moved to PepsiCo International. Ed was responsible for leading/managing several key company owned and franchised markets in North America through the Eighties as Area Vice President. In the early Nineties he transitioned to Frito-Lay/North America, another division of PepsiCo, as Western VP of Sales & Field Marketing, and in 1995 transitioned to his third division of PepsiCo, where he built and led the first International Sales Function for PepsiCo International, as Senior Vice President of Sales.

In 2004 Ed left PepsiCo International to start his own firm, PEAK Sales Performance, LLC.

 

 

Where are we located?

We are based in Southbury, Connecticut,.  Our office space includes a professional training center with video and audio resources available, all geared to improve a person's sales capability and performance. The setting to learn is comfortable and informal, non-threatening, but designed to deliver results for an individual and/or company.