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Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization. 

Find Todd and the book at: https://www.inboundorganization.com/ 

In this episode:

  • The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization
  • Everyone in the organization is part of inbound marketing
  • If you can’t keep good employees, check your culture
  • If your employees aren’t happy, they won’t treat your customers well
  • If you don’t like being marketed in a certain way, why would you market to others that way?
  • The way you think is really your product
  • Use technology to engage, not to hide
  • The experience IS the relationship
  • Map the journey with your clients

The How to Succeed Podcast is a public and free podcast from Sandler.

SUBSCRIBE: https://podfollow.com/howtosucceed 

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