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PEAK Sales 203-264-1197 | Trumbull and Farmington, CT
 

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Account Retention

So much time and money is spent identifying new prospects and closing deals that the current client base often gets ignored. Keeping your clients happy is foundational to the success of any business and the least cost option of sustaining revenue.

Landing the right enterprise account is a big achievement, with new revenue and healthy margins being two obvious things to celebrate. But unlike smaller account wins, the real significance of the victory is the huge potential for growth over time.

Read Time: 6 Minutes

Understanding the importance of various accounts helps sellers sort customers and prepare for the next appropriate step in a relationship with the client.