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PEAK Sales 203-264-1197 | Trumbull and Farmington, CT

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Client Retention

So much time and money is spent identifying new prospects and closing deals that the current client base often gets ignored. Keeping your clients happy is foundational to the success of any business and the least cost option of sustaining revenue.

You can close prospects all day long, but if you can’t keep them you make your prospecting efforts twice as difficult.

It’s a generally accepted notion that acquiring a new customer is more expensive than retaining an existing customer. Add to that fact a sluggish economy where businesses are scrutinizing budgets and considering alternative suppliers, and it’s easy to understand why it’s important to have a customer retention strategy in place.  So, let’s look at five follow-up strategies you can implement to cultivate a closer relationship with your customers. 

Often focusing on a rote, boilerplate survey process that sends the same questionnaire to everyone we miss a golden opportunity to understand what’s really meaningful to our clients. And that very understanding could help us avoid big problems, drive service excellence and grow the account. Imagine a different approach that focuses on investing time in a discussion with key team members about what is most important to their organization using that information to evaluate the partnership.