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PEAK Sales 203-264-1197 | Trumbull and Farmington, CT

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Sandler Peak

It’s a generally accepted notion that acquiring a new customer is more expensive than retaining an existing customer. Add to that fact a sluggish economy where businesses are scrutinizing budgets and considering alternative suppliers, and it’s easy to understand why it’s important to have a customer retention strategy in place.  So, let’s look at five follow-up strategies you can implement to cultivate a closer relationship with your customers. 

Often focusing on a rote, boilerplate survey process that sends the same questionnaire to everyone we miss a golden opportunity to understand what’s really meaningful to our clients. And that very understanding could help us avoid big problems, drive service excellence and grow the account. Imagine a different approach that focuses on investing time in a discussion with key team members about what is most important to their organization using that information to evaluate the partnership.